Paralucent Presents - The Importance of Product Managers

Going into mature businesses over the last many years, one of the key roles Paralucent looks for is a well defined and empowered Product Manager.

The absence of this role manifests itself in many that have a direct impact on your bottom line - lost sales, lost margin, staff turnover and ultimately inhibits your ability to continue to innovate.

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The product "mis-direction" really comes into focus as we engage the team to go through the flow of the core product within the organization. We see that product delivery is fragmented across the divisions that are paid to produce it rather than being centered around the client who is paying to use it.

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