Rogers engaged Paralucent to build a pilot mobile application that helps Small Business customers navigate the features of their new Blackberry mobile devices. The goal was to help reduce the number of "device setup and usage" related calls from new customers to the customer service department, by providing solutions to the most frequently asked questions. Rogers required the solution to host a series of video tutorials explaining the special and lesser known features of the devices and a webservice that would capture and display survey results to help gauge the pilot's success.
Paralucent addressed the challenges right away. The team met with Rogers to determine the proper platform for the videos and create mock-ups for the different Blackberry devices being supported. It was determined that some content could create issues, and if not resolved, would have added unnecessary costs to the project. Furthermore, it was decided that the tutorials could be useful on additional devices outside of the original scope.
The results? Paralucent delivered a mobile application that worked on multiple devices and was able to handle the challenging content requirements. They also were able to deal with scope changes arising from additional Blackberry devices being included in the project. This was all done while keeping the time lines short and avoiding any extra costs.